urgency – the state of being urgent; an earnest and insistent necessity

necessity – the condition of being essential or indispensable
hurry, haste – a condition of urgency making it necessary to hurry; “in a hurry to lock the door”
imperativeness, insistency, press, insistence, pressure – the state of demanding notice or attention; “the insistence of their hunger”; “the press of business matters”
criticality, criticalness, cruciality – a state of critical urgency

urgency – pressing importance requiring speedy action; “the urgency of his need”

importance – the quality of being important and worthy of note; “the importance of a well-balanced diet”
sharpness, edge – the attribute of urgency in tone of voice; “his voice had an edge to it”
imperativeness, instancy – the quality of being insistent; “he pressed his demand with considerable instancy”

its not the kind of thing that youre supposed to want…..but  then….ive always been hard to shop for…